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The Heart of Her Work
Shanell founded Pharr-Williams, LLC to address two rising global gaps:
1. The Empathy Crisis in Organizations
Her EMPAXIS consulting arm helps companies navigate the realities of AI-driven workplaces without sacrificing humanity. Her research confirms that empathetic companies achieve:
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32% higher customer retention
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2.5x higher customer lifetime value
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400–650% ROI over three years
from “The Empathy Advantage” white paper .
Through proprietary frameworks such as the EMPACT™ Framework and the C.A.R.E. Method™, Shanell shows organizations how to operationalize empathy with measurable outcomes.
2. The Spiritual Resilience Gap for Women in Leadership
Her second brand, Rooted & Rising, addresses the deep need for faith-driven women to rise in leadership without losing their spiritual grounding.
Her books—
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Rooted & Rising: A 90-Day Devotional for Women in Leadership
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Rooted in Resilience
— guide women to lead with wholeness, clarity, and calling .
Books & Thought Leadership
Shanell is the author of multiple influential works, including:
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EMPACT: Empathy Moves People And Companies Together
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Rooted & Rising: 90-Day Devotional for Women in Leadership
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Rooted in Resilience: A Spiritual Blueprint for Women Called to Lead
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“One More Step” – in Doing the Damn Thing Anthology
Her frameworks, data-driven research, and storytelling have shaped leaders across industries.
Awards & Recognition
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2025 Legendary Women of Impact Award – Paris, France
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TEDx Speaker
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Three-Time Tom Voss Presidential Award Recipient
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International Keynote Speaker & Leadership Educator
Across global stages, Shanell inspires audiences to bridge excellence with empathy and purpose with performance.
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